Here is the customized Privacy Policy tailored for Highlands of the Smokies (The Highlands Luxury Vacation Rentals), incorporating the SMS/MMS messaging clause and your specific business details.
1. Information We Collect
We collect information that identifies, relates to, describes, references, or can be reasonably linked, directly or indirectly, with a particular consumer or device (“Personal Information”). We may collect the following categories of information:
- Contact and Identity Information: Full name, billing address, shipping address, email address, and telephone number.
- Booking and Transaction Information: Details regarding your reservations (check-in/check-out dates, number of guests, condo or penthouse selections, special requests), payment details, and billing history.
- Guest Experience Data: Preferences, feedback, survey responses, or information collected in connection with our local guest services, VIP Experience Pass, packages, or add-ons.
- Device and Technical Information: IP address, browser type and version, operating system, device type, time zone setting, and standard server log data.
- Cookies and Tracking Data: Browsing behavior and interaction details collected via cookies and web beacons.
2. How We Collect Your Information
- Direct Interactions: Booking a stay, contact forms, newsletter sign-ups, owner login, or direct customer communications.
- Automated Technologies: Cookie tracking and web analytics tools as you browse the site.
- Third Parties: Business partners, payment gateways, review platforms, or property management integrations.
3. How We Use Your Information
We use collected data for legitimate business purposes including:
- Processing reservations and coordinating guest check-in details.
- Delivering VIP Experience attraction passes, packages, and guest add-ons.
- Improving website functionality and mobile user experience.
- Sending promotional offers, newsletters, and seasonal Gatlinburg deals.
- Complying with legal, tax, and safety regulations.
4. How We Share Your Information
We do not sell your personal information. We share data only with service providers (payment processors, CRM, maintenance staff), condo owners/on-site property managers, or legal authorities when required by subpoena or law.
5. Cookies and Tracking Technologies
Our website uses essential, analytics, and advertising cookies to ensure smooth booking cart operation and to measure marketing performance.
6. SMS/MMS Messaging Disclosures
Guests agree to receive SMS/MMS messages for booking confirmations, reservation updates, and resort notices.
You may text “STOP” at any time to opt out. Carrier message and data rates may apply.
No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Contact Us
Highlands of the Smokies | 855 Campbell Lead Road, Gatlinburg, TN 37738
Phone: 866-226-9005 | Email: stay@highlandsofthesmokies.com